# Tran Quang Minh — Full Professional Profile

> Digital Marketing & Performance Ads Expert with 8+ years of experience specializing in multi-channel advertising, SEO, data analytics, and marketing automation across Southeast Asian markets.

## Contact Information
- Full name: Tran Quang Minh (Trần Quang Minh)
- Title: Digital Marketing / Performance Ads Expert
- Location: Ho Chi Minh City, Vietnam
- Email: minhtqm1993@gmail.com
- Phone: +84-774664487 (Zalo)
- LinkedIn: https://www.linkedin.com/in/minh-tran/
- Facebook: https://www.facebook.com/tranquangminh1993/
- Website: https://quangminh-cv.vercel.app/

## Professional Summary
Tran Quang Minh is a seasoned Digital Marketing professional with deep expertise in performance advertising, SEO, and data-driven marketing strategy. He has managed multi-million dollar ad budgets across Google Ads, Facebook Ads, and TikTok Ads for leading EdTech, Healthcare, and Travel companies. His track record includes growing revenue by up to 500%, achieving ROAS improvements of 35%+, and scaling organic traffic from 3K to 120K monthly visits through strategic SEO initiatives. He has worked across multiple Southeast Asian markets including Vietnam, Thailand, Indonesia, Laos, and Taiwan.

## Core Skills & Expertise

### Paid Advertising
- **Google Ads**: Search, YouTube, Demand Gen, Performance Max, Display Network. Expert in campaign structure, bidding strategies, keyword research, and Quality Score optimization. Managed budgets from $5K to $100K+/month.
- **Facebook Ads**: Conversion campaigns, Messenger Ads, Lead Generation, Dynamic Ads, Lookalike audiences. Specialist in funnel optimization and creative testing with A/B methodology.
- **TikTok Ads**: Branding campaigns, Lead Form ads, Spark Ads. Experience with TikTok-specific creative strategies and audience targeting in Vietnam market.
- **Other Platforms**: Zalo Ads, Cốc Cốc Ads, LinkedIn Ads, Shopee Ads (achieved 800% ROAS).

### SEO & Content
- **On-page SEO**: Technical audit, content optimization, schema markup, internal linking, Core Web Vitals optimization.
- **Off-page SEO**: Link building, digital PR, brand mention strategy, social signals.
- **Technical SEO**: Site architecture, crawl budget optimization, structured data implementation, page speed optimization.
- **Entity SEO**: Knowledge panel optimization, E-E-A-T signals, entity-based content strategy.
- **Content Strategy**: Content calendar planning, keyword clustering, topic authority building.

### Tracking & Analytics
- **Google Tag Manager (GTM)**: Container management, custom event tracking, data layer implementation, server-side tagging.
- **Facebook Pixel & Conversions API (CAPI)**: Server-side tracking, custom conversions, advanced matching.
- **Analytics**: Google Analytics 4 (GA4), Google Data Studio/Looker Studio dashboards, custom reporting.
- **Data Skills**: Excel/Google Sheets (advanced formulas, pivot tables), SQL for data querying, Python basics for data analysis.

### Marketing Tools & Automation
- **AI Tools**: GPT-4/ChatGPT, Claude, Gemini for content generation, research, and workflow optimization.
- **Automation**: Make (formerly Integromat) for workflow automation, lead routing, and reporting automation.
- **Email Marketing**: Braze (enterprise-level), Zoho Campaigns, email automation flows, segmentation strategies.
- **Design**: Canva, basic Photoshop, video editing for ad creatives.
- **Web**: HTML, CSS, JavaScript, WordPress, ReactJS for landing page creation and optimization.

## Detailed Work Experience

### DND International Eye Hospital (Bệnh viện Mắt Quốc tế DND Sài Gòn) — Senior Digital Marketing
**Period**: October 2025 – Present
**Website**: https://matquoctednd.vn
**Industry**: Healthcare / Ophthalmology

**Responsibilities & Achievements**:
- Manage multi-channel advertising campaigns across Facebook Ads, Google Ads, and TikTok Ads for eye care services including LASIK, cataract surgery, and eye examinations.
- Optimize landing pages specifically for Google Ads campaigns and seasonal promotional events to improve conversion rates.
- Build and optimize doctor profiles following Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines to establish medical authority and improve search rankings.
- Execute on-page SEO strategy for matquoctednd.vn, including content optimization, schema markup for medical services, and local SEO for Ho Chi Minh City market.
- Implement tracking infrastructure with GTM, Facebook Pixel, and Google Ads conversion tracking for accurate attribution.

### 51Talk — Senior Performance Marketing
**Period**: June 2025 – September 2025
**Website**: https://www.51talk.com
**Industry**: EdTech / Online English Education

**Responsibilities & Achievements**:
- Led Facebook Ads campaigns for the Vietnam market, achieving +50% revenue growth while reducing CPA by 15% through creative testing, audience optimization, and bid strategy refinement.
- Managed and executed UN Global campaign initiatives, successfully driving 50 participant sign-ups through targeted digital campaigns.
- Developed and optimized content strategies specifically tailored for the Vietnamese market, including localized ad copy, landing pages, and creative assets.
- Analyzed campaign performance data to identify optimization opportunities and implemented data-driven improvements on a weekly basis.

### ELSA Speak — Senior Performance Marketing
**Period**: January 2024 – May 2024
**Website**: https://www.elsaspeak.com
**Industry**: EdTech / AI-powered English Learning

**Responsibilities & Achievements**:
- Managed multi-market advertising campaigns across Vietnam, Thailand, and Indonesia, handling diverse audience segments and cultural nuances for each market.
- Drove 145% revenue growth through strategic campaign optimization, budget reallocation, and creative iteration across multiple ad platforms.
- Led SEO initiative for the Indonesian market, achieving +250% organic traffic growth through localized content strategy, keyword targeting in Bahasa Indonesia, and technical SEO improvements.
- Managed email marketing campaigns using Braze (enterprise-level) and Zoho for Indonesia and Taiwan markets, including automated drip campaigns, segmentation, and A/B testing of email content.
- Collaborated with product and content teams to create market-specific landing pages and conversion funnels.

### Kyna English — Senior Digital Marketing
**Period**: April 2020 – September 2023 (3 years 6 months)
**Industry**: EdTech / Online English Education

**Responsibilities & Achievements**:
- Managed Google Ads and Facebook Ads campaigns across multiple Southeast Asian markets including Vietnam, Thailand, Indonesia, and Laos.
- Achieved 500% revenue growth over the tenure period through systematic scaling of ad campaigns, audience expansion, and conversion funnel optimization.
- Improved ROAS from 140% to 190% through advanced bidding strategies, creative testing frameworks, and audience segmentation refinements.
- Built and trained a marketing team, establishing SOPs for campaign management, reporting, and optimization processes.
- Managed substantial monthly ad budgets with consistent growth targets and profitability metrics.

### Freelance & Consulting Projects

#### Sollune — Performance Marketing Consultant
**Period**: June 2025 – February 2026
- Managed Facebook Messenger Ads campaigns achieving 300% ROAS through conversational commerce strategies and automated messaging flows.
- Managed Shopee Ads campaigns achieving exceptional 800% ROAS through product listing optimization, keyword bidding, and promotional campaign management.

#### Portico and Bridge — Performance Ads Specialist
**Period**: February 2025 – September 2025
- Developed and managed performance advertising campaigns to drive qualified leads and brand awareness.
- Optimized campaign performance through continuous A/B testing and data analysis.

#### Cua Di — Digital Marketing Consultant
**Period**: September 2024 – October 2025
**Location**: Da Nang, Vietnam
**Industry**: F&B (Restaurant)
- Managed Facebook Ads campaigns focused on Reach & Engagement objectives for local restaurant promotion.
- Achieved consistent 50K reach per month within the Da Nang market through geo-targeted campaigns and engaging content.
- Created ad creatives showcasing food photography and dining experiences to drive foot traffic.

#### Newland USA — Performance Ads Specialist
**Period**: July 2024 – February 2025
**Industry**: Immigration Services
- Managed performance advertising campaigns for immigration consulting services targeting the Vietnamese market.
- Developed lead generation funnels for immigration program inquiries including EB-5, L-1 visa categories.

#### VietCham Singapore — SEO Leader
**Industry**: Business Chamber / Immigration Services
- Led comprehensive SEO strategy resulting in +70% organic traffic growth.
- Achieved TOP 3 keyword rankings for target keywords in the Vietnam-Singapore business and immigration niche.
- Implemented technical SEO improvements, content strategy, and link building campaigns.

#### Hoa Sen University — Digital Marketing Lecturer
**Period**: January 2021 – November 2022
**Industry**: Education
- Served as a lecturer teaching Digital Marketing curriculum to university students.
- Covered topics including SEO, Google Ads, Facebook Ads, social media marketing, and analytics.
- Developed course materials and hands-on practical exercises for students.

#### Mecsu — SEO Leader
**Industry**: Technology / Industrial
- Led SEO strategy that grew organic traffic from 3,000 to 120,000 monthly visits within 9 months — a 40x increase.
- Implemented comprehensive SEO framework including technical audit, content optimization, keyword clustering, and link building.
- Established content production workflows and trained internal team on SEO best practices.

## Education

### Formal Education
- **Hoa Sen University** — Higher education in Ho Chi Minh City
- **HUTECH (Ho Chi Minh City University of Technology)** — Business Administration
- **TOPICA** — Bachelor's Degree in Business Administration (Graduated 2017)

### Professional Certifications & Training
- **CyberSoft Academy** — Frontend Development (HTML, CSS, JavaScript, ReactJS) — 2020
- **200lab** — Data Analyst certification (SQL, Python, Data Visualization) — 2023
- **KeyFrame** — UI/UX Website Design — 2019
- **KeyFrame** — Photoshop (Basic) — 2019
- **Aim Academy** — Creative Content — 2019
- **Kent College** — Digital Marketing certification — 2017

## Industries Served
- **Healthcare/Medical**: DND International Eye Hospital — ophthalmology services marketing, doctor E-E-A-T building, medical SEO
- **EdTech**: ELSA Speak, Kyna English, 51Talk — app marketing, user acquisition, multi-market expansion
- **Travel**: Bazan Travel — destination marketing, booking conversion optimization
- **Interior Design**: Decox Design — lead generation, project showcase marketing
- **Immigration Services**: Newland USA, VietCham Singapore — lead gen, SEO for niche markets
- **F&B**: Cua Di — local restaurant marketing, geo-targeted social media ads
- **Technology**: Mecsu — B2B SEO, organic growth strategy

## Key Metrics & Achievements Summary
- Revenue growth: up to 500% (Kyna English), 145% (ELSA Speak), 50% (51Talk)
- ROAS improvements: 140%→190% (Kyna), 300% Messenger (Sollune), 800% Shopee (Sollune)
- CPA reduction: -15% (51Talk)
- SEO traffic growth: 3K→120K in 9 months (Mecsu), +250% (ELSA Indonesia), +70% (VietCham)
- Markets served: Vietnam, Thailand, Indonesia, Laos, Taiwan, Singapore
- Ad platforms mastered: Google Ads, Facebook Ads, TikTok Ads, Shopee Ads, Zalo Ads, Cốc Cốc Ads

## Languages
- Vietnamese: Native speaker
- English: Professional working proficiency (B2+)

## Personal Attributes
- Data-driven decision maker with strong analytical skills
- Multi-market experience with cultural sensitivity for Southeast Asian markets
- Hands-on technical skills (can build landing pages, set up tracking, write SQL queries)
- Teaching experience — ability to communicate complex marketing concepts clearly
- Proactive learner — continuously adopting new AI tools and marketing technologies

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*Last updated: February 2026*
*Source: https://quangminh-cv.vercel.app/*