AI speeds up drafting, but audience insight and practical storytelling are still what create lasting marketing impact.
When scaling Google Ads past $10k, CPC spikes while conversions flatline. Solve this scaling trap using Vertical and Horizontal strategy.
Threads ads are now global with new formats like carousel, catalog, and app ads. A strong moment for early testing.
A practical breakdown of Mello Sleep's TOF-MOF-BOF strategy with five lessons to improve ad creatives and landing page conversion.
A practical summary of key Google Ads technical rules to prevent disapprovals and keep campaigns delivering.
Google’s zero-click trend is accelerating. Marketers should shift from traffic-only KPIs to conversion, visibility, and authority metrics.
Relying on your website, blending in, and over-narrow targeting create sales friction. Minh shares a 4-pillar framework to fix it.
Search Four 2026 in practice: stronger data, value-based bidding, AI-powered reach, and flexible budgets to capture high-value demand.
A practical comparison of Google Search Ads vs Local Service Ads for local businesses: pros, cons, and when to run each channel.
When lead volume rises but close rate stays low, the issue is often optimization quality—not budget. This article shows how Minh fixes conversion signals and lead quality before scaling ad spend.
Smart Bidding is only as powerful as the conversion data behind it — lessons from running Google Ads at Kyna English, ELSA Speak, and 51Talk.
The hide-sponsored-results feature is less about removing ads and more about forcing marketers to improve relevance and user experience quality.
The 95/5 rule shows that only 5% of B2B buyers are in-market at any time. This post explains how to balance demand capture and demand creation for both short-term and long-term growth.
Stop optimizing for lead volume alone. Shift Google Ads toward lead quality with Target CPA, Target ROAS, and Enhanced Conversions to drive real revenue.
Brand awareness does not have a hard-conversion metric like leads or revenue, but it can still be measured through the right signal set. Here are 3 practical signals that make quarterly reporting clearer and less subjective.
If you set a target and Google “misses”, it’s usually not a bug. Targets primarily control bidding aggressiveness and how much room the system has to explore and scale.
In fashion ads, products are just the starting point. What drives purchase is often identity, emotion, and the version of self customers want to become.
A practical Meta Ads lesson: define your ideal customer profile clearly, keep one ad angle per ad, and test angles before optimizing format.
Many campaigns fail not because of budget, but because the message misses customer intent. Fix message first, then scale.
In 2026 creative testing, Minh favors quality first, quantity second. A practical way to avoid spray-and-pray testing and scale with intention.