Google Ads: 10 Technical Rules for Stable Delivery

Many advertisers focus heavily on targeting, bidding, and creatives—but forget that technical compliance can decide whether an ad serves at all.

In this Google Ads video, the key message is simple: your ads can be blocked or interrupted even when messaging is fine, if technical requirements are not met.

Here are the most practical rules to keep in mind:

1) One domain per ad group

Using multiple display URL domains in a single ad group creates inconsistency and can trigger disapproval.

2) HTML5 assets must function correctly

Broken or blank HTML5 ads are considered unacceptable.

3) Stay within account limits

Excessive submissions or content volume beyond account limits can impact serving.

4) Use supported language

Ad and destination content must align with supported targeting languages.

5) Keep video assets available

Private, deleted, or restricted post-submission videos can break delivery.

6) Avoid restricted-access videos

Age-gated or rights-restricted videos may not be eligible for ad serving.

7) Ensure geo-availability

If your campaign targets a country where the video is unavailable, delivery issues are expected.

8) Don’t change core video content after setup

Post-setup content changes can trigger re-evaluation and disrupt performance.

The practical takeaway: run a quick technical checklist before scaling spend — the same category of work as cleaning conversion tracking before enabling Smart Bidding. It prevents avoidable downtime and protects campaign momentum, which matters most when opening new pipelines to scale budget.