Dashboard metrics in Google Ads represent platform opinion rather than actual profit. Minh explains why business data dashboards and full-funnel thinking must guide optimizations.
Choosing One versus Every for conversion counting in Google Ads dictates machine learning data quality. Minh breaks down how duplicate data distorts Smart Bidding.
Stacking ad groups inside a single Demand Gen campaign causes Google to dump budget into cheap audiences. Minh explains why splitting campaigns is essential to scale.
AI Max targets in-market people rather than keywords. It pays off only when the account already has clean conversion data and buyers research before they purchase.
Since Google's August 17 bidding update, campaigns drift down to the target you set. What data from 502 campaigns says about removing targets and consolidating campaigns.
Google Ads is more than Search and Shopping. Learn how to test creatives using CPA curves, decay rate, and audience portability.
Stop arguing whether Shopping or Performance Max is better. The right answer is whichever drives profitable sales for your brand right now.
When scaling Google Ads past $10k, CPC spikes while conversions flatline. Solve this scaling trap using Vertical and Horizontal strategy.
A practical summary of key Google Ads technical rules to prevent disapprovals and keep campaigns delivering.
Search Four 2026 in practice: stronger data, value-based bidding, AI-powered reach, and flexible budgets to capture high-value demand.
A practical comparison of Google Search Ads vs Local Service Ads for local businesses: pros, cons, and when to run each channel.
When lead volume rises but close rate stays low, the issue is often optimization quality—not budget. This article shows how Minh fixes conversion signals and lead quality before scaling ad spend.
Smart Bidding is only as powerful as the conversion data behind it — lessons from running Google Ads at Kyna English, ELSA Speak, and 51Talk.
The hide-sponsored-results feature is less about removing ads and more about forcing marketers to improve relevance and user experience quality.
Stop optimizing for lead volume alone. Shift Google Ads toward lead quality with Target CPA, Target ROAS, and Enhanced Conversions to drive real revenue.
If you set a target and Google “misses”, it’s usually not a bug. Targets primarily control bidding aggressiveness and how much room the system has to explore and scale.