Scaling Meta Ads during peak sale days easily fails if you only look at Blended ROAS. Minh explains why intraday scaling must track New Customer ROAS.
Should you launch Black Friday sales on November 1st or wait? Minh breaks down why the decision hinges on your customer acquisition mix and catalog depth.
Stop arguing whether Shopping or Performance Max is better. The right answer is whichever drives profitable sales for your brand right now.
In fashion ads, products are just the starting point. What drives purchase is often identity, emotion, and the version of self customers want to become.