Every post on Creative Testing — notes from running campaigns, not theory.
4 posts
An advertiser who spent over 300 million dollars on Meta Ads still cannot predict a winner. Minh argues the real edge is a kill threshold set before launch, not intuition.
An account stuck on creative rarely needs more ads. Here is how Minh reads the four axes worth changing, and how to keep a variant test clean enough to explain its own winner.
Google Ads is more than Search and Shopping. Learn how to test creatives using CPA curves, decay rate, and audience portability.
In 2026 creative testing, Minh favors quality first, quantity second. A practical way to avoid spray-and-pray testing and scale with intention.