Scaling Meta Ads during peak sale days easily fails if you only look at Blended ROAS. Minh explains why intraday scaling must track New Customer ROAS.
Should you launch Black Friday sales on November 1st or wait? Minh breaks down why the decision hinges on your customer acquisition mix and catalog depth.
Meta removed hard gender targeting at the ad set level. Here is how a 90% bid decrease through value rules restores control, and who actually needs it.
Meta One sells organic reach, search ranking and human support. Minh separates the fairness question from the budget question, and explains why Advanced is the tier worth buying.
Nick Theriot rates GPT-6's ad copy at 80%. The bigger win sits in the coordination layer, and Minh explains why that is where the hours actually go.
Many Facebook Ads accounts do not fail from too few tests but from creative that never shows proof. Minh breaks down a case where CPA dropped 75% after switching to video.
In fashion ads, products are just the starting point. What drives purchase is often identity, emotion, and the version of self customers want to become.
Many campaigns fail not because of budget, but because the message misses customer intent. Fix message first, then scale.
In 2026 creative testing, Minh favors quality first, quantity second. A practical way to avoid spray-and-pray testing and scale with intention.