Should a premium agency add a cheap offer to fill the funnel? Minh explains why low-ticket only works with an audience, and staying high-ticket wins before that.
Meta optimizes for the event you declare, not the outcome you want. Minh breaks down how to redefine what counts as a lead and what an order is worth before touching targeting.
When lead volume rises but close rate stays low, the issue is often optimization quality—not budget. This article shows how Minh fixes conversion signals and lead quality before scaling ad spend.
Stop optimizing for lead volume alone. Shift Google Ads toward lead quality with Target CPA, Target ROAS, and Enhanced Conversions to drive real revenue.