Target ROAS

Every post on Target ROAS — notes from running campaigns, not theory.

3 posts

TrendNovember 5, 20263 min read4

After Google's August Bidding Update, Remove the Targets You Already Beat

Since Google's August 17 bidding update, campaigns drift down to the target you set. What data from 502 campaigns says about removing targets and consolidating campaigns.

google-ads smart-bidding target-roas target-cpaaccount-structure

KnowledgeMarch 3, 20262 min read43

Stop chasing fake leads: Optimize Google Ads for lead quality that drives revenue

Stop optimizing for lead volume alone. Shift Google Ads toward lead quality with Target CPA, Target ROAS, and Enhanced Conversions to drive real revenue.

google-ads conversion-tracking lead-quality target-cpa target-roasenhanced-conversions

LessonFebruary 28, 20262 min read33

Target ROAS / Target CPA isn’t a promise — it’s an aggressiveness dial in Google Ads

If you set a target and Google “misses”, it’s usually not a bug. Targets primarily control bidding aggressiveness and how much room the system has to explore and scale.

google-ads smart-bidding target-roas target-cpa performance-marketing