Every post on Conversion Tracking — notes from running campaigns, not theory.
6 posts
Choosing One versus Every for conversion counting in Google Ads dictates machine learning data quality. Minh breaks down how duplicate data distorts Smart Bidding.
Weekly marketing reports often go unread. Minh outlines the four boundaries required to let AI agents monitor anomalies instead of cluttering your dashboards.
Meta optimizes for the event you declare, not the outcome you want. Minh breaks down how to redefine what counts as a lead and what an order is worth before touching targeting.
When lead volume rises but close rate stays low, the issue is often optimization quality—not budget. This article shows how Minh fixes conversion signals and lead quality before scaling ad spend.
Smart Bidding is only as powerful as the conversion data behind it — lessons from running Google Ads at Kyna English, ELSA Speak, and 51Talk.
Stop optimizing for lead volume alone. Shift Google Ads toward lead quality with Target CPA, Target ROAS, and Enhanced Conversions to drive real revenue.