OpinionSeptember 15, 20263 min read7
AI in Facebook Ads: The Real Savings Are Not in Copywriting
Nick Theriot rates GPT-6's ad copy at 80%. The bigger win sits in the coordination layer, and Minh explains why that is where the hours actually go.
Every post on Creative Strategy — notes from running campaigns, not theory.
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Nick Theriot rates GPT-6's ad copy at 80%. The bigger win sits in the coordination layer, and Minh explains why that is where the hours actually go.
Many Facebook Ads accounts do not fail from too few tests but from creative that never shows proof. Minh breaks down a case where CPA dropped 75% after switching to video.
An account stuck on creative rarely needs more ads. Here is how Minh reads the four axes worth changing, and how to keep a variant test clean enough to explain its own winner.
A practical breakdown of Mello Sleep's TOF-MOF-BOF strategy with five lessons to improve ad creatives and landing page conversion.
In fashion ads, products are just the starting point. What drives purchase is often identity, emotion, and the version of self customers want to become.
A practical Meta Ads lesson: define your ideal customer profile clearly, keep one ad angle per ad, and test angles before optimizing format.