Minh watched Nick Theriot's video on GPT-6 Astra, and the most useful detail sits outside the part the video spends most time on. Half of it is about copy. What gets the most detail — down to the doc's column names and who receives the task — is a different stage: handing work out.
1) The copy is 80%, and the last 20% is still a writer
Nick fed Breakthrough Advertising into ChatGPT paragraph by paragraph, built it into a dedicated skill, and rates the output at 80% — the rest needs manual editing. He names the common misuse outright: "ChatGPT, write me an ad". A skill is only as good as the standard you feed it, so he loaded in good and bad research examples. Same logic as AI won't replace content strategy, it amplifies strong marketers.
2) The real value sits in the coordination layer
Once the brief exists, Astra writes it into the team's shared Google Doc, pushes it into Asana, checks which editor carries the fewest tasks and assigns the job for the next day. He says the step takes eight minutes. Nobody has an opinion about this work, yet it lands on the strongest person available and slows the loop that needs speed most: the best advertisers kill losers faster.
3) Competitor creative is a floor, not a template
Nick wires two data sources into ChatGPT: one tracking competitor ads, one reading his ad account. Statics and videos from stores scaling in his niche become a reference point — not to copy, but to learn where the niche's floor sits, so every asset aims above it. Knowing the floor decides where to spend: creative that proves the product beats a few tweaked details.
This is not "AI replaces creators": his agency spends over $20,000 a month on AI UGC while still paying over $12,000 to human creators. AI adds a layer, it does not remove the old one.
One condition. At DND Eye Hospital, Minh hands AI the repetitive operations layer — an OpenClaw chatbot handling FAQ replies and fast ad data reads — never judgement calls. Briefs stay with a writer.
Bottom line: AI is not writing your ads yet, it is taking over coordination. The real savings are not where everyone is looking.
Frequently Asked Questions
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About the Author
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9+ years in Digital Marketing. Expert in Google Ads, Facebook Ads, TikTok Ads, SEO. Helped businesses grow revenue up to 500% and organic traffic from 3K to 120K/month.