Scaling Meta Ads during peak sale days easily fails if you only look at Blended ROAS. Minh explains why intraday scaling must track New Customer ROAS.
Should you launch Black Friday sales on November 1st or wait? Minh breaks down why the decision hinges on your customer acquisition mix and catalog depth.
Meta removed hard gender targeting at the ad set level. Here is how a 90% bid decrease through value rules restores control, and who actually needs it.
Meta One sells organic reach, search ranking and human support. Minh separates the fairness question from the budget question, and explains why Advanced is the tier worth buying.
When cost per purchase stops falling, Minh explains why the ceiling sits in the business model, not in the ad account, and what to raise instead.
Meta optimizes for the event you declare, not the outcome you want. Minh breaks down how to redefine what counts as a lead and what an order is worth before touching targeting.
Turning off Meta's creative enhancements once does not keep them off. Minh breaks down why the setting resets and what to re-check before the platform edits the brand.
An advertiser who spent over 300 million dollars on Meta Ads still cannot predict a winner. Minh argues the real edge is a kill threshold set before launch, not intuition.
An account stuck on creative rarely needs more ads. Here is how Minh reads the four axes worth changing, and how to keep a variant test clean enough to explain its own winner.
Meta now separates click-through, engage-through, and view-through attribution. Here is how to read performance correctly when reported conversions drop.
Threads ads are now global with new formats like carousel, catalog, and app ads. A strong moment for early testing.
A practical breakdown of Mello Sleep's TOF-MOF-BOF strategy with five lessons to improve ad creatives and landing page conversion.
A practical Meta Ads lesson: define your ideal customer profile clearly, keep one ad angle per ad, and test angles before optimizing format.