When cost per purchase stops falling, Minh explains why the ceiling sits in the business model, not in the ad account, and what to raise instead.
An advertiser who spent over 300 million dollars on Meta Ads still cannot predict a winner. Minh argues the real edge is a kill threshold set before launch, not intuition.
An account stuck on creative rarely needs more ads. Here is how Minh reads the four axes worth changing, and how to keep a variant test clean enough to explain its own winner.
Stop arguing whether Shopping or Performance Max is better. The right answer is whichever drives profitable sales for your brand right now.
In 2026 creative testing, Minh favors quality first, quantity second. A practical way to avoid spray-and-pray testing and scale with intention.