Every post on Digital Marketing — notes from running campaigns, not theory.
4 posts
Many assume AI will eliminate company websites. Minh analyzes real data: AI drives discovery and recommendations, but an owned website remains where buyers verify trust.
A 52-second Ahrefs sketch makes the point: AI isn't biased toward competitors, it names brands the internet already talks about. Why share of voice is now a survival metric.
Brand awareness does not have a hard-conversion metric like leads or revenue, but it can still be measured through the right signal set. Here are 3 practical signals that make quarterly reporting clearer and less subjective.
Many campaigns fail not because of budget, but because the message misses customer intent. Fix message first, then scale.