share of voice

Every post on share of voice — notes from running campaigns, not theory.

2 posts

KnowledgeSeptember 13, 20263 min read10

AI Doesn't Ignore You — the Internet Never Mentioned You

A 52-second Ahrefs sketch makes the point: AI isn't biased toward competitors, it names brands the internet already talks about. Why share of voice is now a survival metric.

ai-search share-of-voice seo brand-awareness digital-marketing

KnowledgeMarch 2, 20263 min read35

Brand Awareness Is Not Vague: 3 Practical Signals for Clearer Quarterly Reports

Brand awareness does not have a hard-conversion metric like leads or revenue, but it can still be measured through the right signal set. Here are 3 practical signals that make quarterly reporting clearer and less subjective.

brand awarenessmarketing reportbranded searchshare of voice digital marketing