Many assume AI will eliminate company websites. Minh analyzes real data: AI drives discovery and recommendations, but an owned website remains where buyers verify trust.
A 52-second Ahrefs sketch makes the point: AI isn't biased toward competitors, it names brands the internet already talks about. Why share of voice is now a survival metric.
AI speeds up drafting, but audience insight and practical storytelling are still what create lasting marketing impact.
Google’s zero-click trend is accelerating. Marketers should shift from traffic-only KPIs to conversion, visibility, and authority metrics.