Positioning

Every post on Positioning — notes from running campaigns, not theory.

3 posts

OpinionOctober 6, 20263 min read3

Low-Ticket vs High-Ticket: No Audience Means No Cheap Offer

Should a premium agency add a cheap offer to fill the funnel? Minh explains why low-ticket only works with an audience, and staying high-ticket wins before that.

performance-marketing positioning lead-qualityoffer-strategy

KnowledgeMarch 22, 20262 min read36

3 B2B Marketing Mistakes That Kill Recall—and the 4-Pillar Fix

Relying on your website, blending in, and over-narrow targeting create sales friction. Minh shares a 4-pillar framework to fix it.

b2b-marketing positioning brand-awareness demand-generation performance-marketing

OpinionFebruary 26, 20262 min read28

Ads Fail Not Because of Budget — But Because of the Wrong Message

Many campaigns fail not because of budget, but because the message misses customer intent. Fix message first, then scale.

digital-marketing facebook-adsofferpositioningcreative