Every post on Smart Bidding — notes from running campaigns, not theory.
4 posts
Choosing One versus Every for conversion counting in Google Ads dictates machine learning data quality. Minh breaks down how duplicate data distorts Smart Bidding.
Since Google's August 17 bidding update, campaigns drift down to the target you set. What data from 502 campaigns says about removing targets and consolidating campaigns.
Smart Bidding is only as powerful as the conversion data behind it — lessons from running Google Ads at Kyna English, ELSA Speak, and 51Talk.
If you set a target and Google “misses”, it’s usually not a bug. Targets primarily control bidding aggressiveness and how much room the system has to explore and scale.