Lead Generation

Every post on Lead Generation — notes from running campaigns, not theory.

3 posts

KnowledgeNovember 10, 20263 min read4

One vs. Every in Google Ads: How the Wrong Conversion Count Setting Distorts Smart Bidding

Choosing One versus Every for conversion counting in Google Ads dictates machine learning data quality. Minh breaks down how duplicate data distorts Smart Bidding.

google-ads conversion-tracking smart-bidding lead-generation

OpinionNovember 9, 20262 min read1

Stealing Competitor Customers: Why Paying More Upfront Drives Higher LTV

Chasing cheap leads with broad discounts often attracts churn. Minh explains why spending more to isolate competitor audiences yields far higher lifetime value.

customer-acquisitionperformance-marketing lead-generationppc-ads

KnowledgeMarch 19, 20262 min read37

Google Ads vs Local Service Ads: Which Should You Run First?

A practical comparison of Google Search Ads vs Local Service Ads for local businesses: pros, cons, and when to run each channel.

google-adslocal-service-adslead-generationlocal-business