Lessons from real campaigns, including the ones that went wrong and how they were fixed.
5 posts
Many Facebook Ads accounts do not fail from too few tests but from creative that never shows proof. Minh breaks down a case where CPA dropped 75% after switching to video.
A practical breakdown of Mello Sleep's TOF-MOF-BOF strategy with five lessons to improve ad creatives and landing page conversion.
Smart Bidding is only as powerful as the conversion data behind it — lessons from running Google Ads at Kyna English, ELSA Speak, and 51Talk.
If you set a target and Google “misses”, it’s usually not a bug. Targets primarily control bidding aggressiveness and how much room the system has to explore and scale.
A practical Meta Ads lesson: define your ideal customer profile clearly, keep one ad angle per ad, and test angles before optimizing format.