A personal read on performance marketing, grounded in numbers actually run rather than speculation.
10 posts
Dashboard metrics in Google Ads represent platform opinion rather than actual profit. Minh explains why business data dashboards and full-funnel thinking must guide optimizations.
Chasing cheap leads with broad discounts often attracts churn. Minh explains why spending more to isolate competitor audiences yields far higher lifetime value.
Should you launch Black Friday sales on November 1st or wait? Minh breaks down why the decision hinges on your customer acquisition mix and catalog depth.
Should a premium agency add a cheap offer to fill the funnel? Minh explains why low-ticket only works with an audience, and staying high-ticket wins before that.
Nick Theriot rates GPT-6's ad copy at 80%. The bigger win sits in the coordination layer, and Minh explains why that is where the hours actually go.
When cost per purchase stops falling, Minh explains why the ceiling sits in the business model, not in the ad account, and what to raise instead.
An advertiser who spent over 300 million dollars on Meta Ads still cannot predict a winner. Minh argues the real edge is a kill threshold set before launch, not intuition.
In fashion ads, products are just the starting point. What drives purchase is often identity, emotion, and the version of self customers want to become.
Many campaigns fail not because of budget, but because the message misses customer intent. Fix message first, then scale.
In 2026 creative testing, Minh favors quality first, quantity second. A practical way to avoid spray-and-pray testing and scale with intention.