What changed on Google, Meta, TikTok and in SEO — with a read on which changes actually matter to advertisers.
9 posts
Since Google's August 17 bidding update, campaigns drift down to the target you set. What data from 502 campaigns says about removing targets and consolidating campaigns.
Meta removed hard gender targeting at the ad set level. Here is how a 90% bid decrease through value rules restores control, and who actually needs it.
Meta One sells organic reach, search ranking and human support. Minh separates the fairness question from the budget question, and explains why Advanced is the tier worth buying.
Turning off Meta's creative enhancements once does not keep them off. Minh breaks down why the setting resets and what to re-check before the platform edits the brand.
Meta now separates click-through, engage-through, and view-through attribution. Here is how to read performance correctly when reported conversions drop.
Threads ads are now global with new formats like carousel, catalog, and app ads. A strong moment for early testing.
Google’s zero-click trend is accelerating. Marketers should shift from traffic-only KPIs to conversion, visibility, and authority metrics.
Search Four 2026 in practice: stronger data, value-based bidding, AI-powered reach, and flexible budgets to capture high-value demand.
The hide-sponsored-results feature is less about removing ads and more about forcing marketers to improve relevance and user experience quality.